Spiritual Needs Assessment Assignment Example | Topics and Well Written Essays - 750 words

Spiritual Needs Assessment - Assignment Example Doctor Christina Puchalski of George Washington University devised FICA assessment. There are certain other guidelines as well and most of them focus different parts of religion in such a manner that they are able to see the depth of relationship between a person and his religion. Assessment tools and patient answers. I am a Muslim and I believe in one GOD and his messenger and prophet (PBUH). I do practice my religion but I won’t say I am a very religious person since I don’t follow most of the guidelines. Believing in one God and the teaching of his messenger influence all my life and give meaning to it. Sometimes I seek religion for the solution of my problems but I feel being mean at times just because I am seeking it for my personal desires rather than following it all along. At times I do get irritated and aggressive on myself for not being a practicing Muslim. I think for me religion has solution for lot of things I just can’t get enough courage and knowledge to overcome my fears and act upon my religion properly. So In lot of ways it does influence and effect lot of things that I do every day. I live in a multi cultural society where people have different views; some of them are liberals while some of them belong to other religious groups. There is a lot of diversity in the society I live with. This is not supportive since I don’t get proper motivational force that I need to be a religious person and don’t get enough knowledge but I cope up well with it so I would say it is my personal thing without being influenced by society much. The individual under discussion had a sound basis of religion and it did seem to influence his life. He seemed to respect his religion which gave me indications that it can be used for his psychological therapy and betterment. Patient’s cooperation and his response to answers went very well. He used to gestures for expression and seemed to get emotional while mentioning the details. After this

Sustainability Principles in Conditions of Contract & NEC &JCT SBC Essay

Sustainability Principles in Conditions of Contract & NEC &JCT SBC Compared - Essay Example an essential aspect of the economy and a fundamental agent for attaining environmental targets and reducing environmental footprints of people and also improving the health of people in the UK. This culminated in the Joint Government and Industry Strategy which was presented in 2008. The Strategy was to present a framework for coherence and convergence in delivering sustainable construction (Construction Products Association, 2013). The scope spans across design, innovation, procurement, people, registration, climate change issues and waste and natural resource matters (Construction Products Association, 2013). The fundamental ends sought to be attained include increasing productivity through the use of more efficient resources, encouraging firms to use sustainable products and enhancing company image and profile (European Commission, 2011). This report undertakes a comparative analysis between the JCT Standard Form of Building Contracts and the Industrys Governments Strategy for Sustainable Construction. To this end, a review of the JCT 11 is conducted alongside the Sustainable Construction Strategy. Also, significant clauses in the NEC 3 EEC is reviewed alongside the JCT 11 on some critical and fundamental issues like defects and testing, compensation events and notifications and negotiation of disputes. The JCT 2011 provides a standard form of contract that must be followed in the creation and implementation of construction contracts between a financier (employer) and a contractor (Wright, 2012). This is to be moderated and monitored by an architect who has to play the role of an independent assessor who evaluates the issues and matters. In terms of the JCT 2011, the main element of the standard form of contracts involves the fact that the contract is to be administered between the employer and the contractor under the oversight of the architect. Therefore, all sustainability issues and matters must be integrated into the contract and the architect, who

Social Medias Impact On Youth Marketing Media Essay

Social Medias Impact On Youth Marketing Media Essay This Literature review discusses published information that are reveling to our topic and this information obtained from the others work which has already been done by researchers and published in articles, books, journal and websites. SOCIAL MEDIA Recent trend clearly shows a shift of business users and youth from traditional communication advertising such as television, radio, newspaper and magazines are no longer appealing to them. Social media refers to web based service that allows individuals for sharing, collaborating and taking insight to each other without any geographic barriers and with the help of new media tool of internet. Elliot (2012) DIGITAL MARKETING MARKETING: The growing importance of social media websites particularly YouTube, Face book and LinkedIn and their penetration in the country cannot be ignored by corporate managers who for the most part do not have a effective social media team. A host of local as well as multinational companies operating in Pakistan now see social media as an important marketing tool to promote their brands Baloch (2012) In 2010, business professionals took social media seriously, Social media growth immensely increase by personal users and businesses adoptability. In this year Face book has 600 million users and they are heading towards one billion mark. 20 million people become fan of pages per day, 60 million status updates per day, The average time for users spend is more than 55 minutes. Over 2 billion videos are uploaded in YouTube and 46% of internet users are interact with social media on daily basic. Schrum (2011) As our chosen topic depends on exploratory research so these articles encourage us to determine how social media are effective to target youth of Karachi. Social media uniqueness is to target mass audience by individually and looking to meet new potential consumer. In social media Face book, YouTube and LinkedIn have major growth and it reaches mass audience and youth as well. SOCIAL MEDIA, YOUTH AND PAKISTAN: In the last 10 years Pakistan social media sector growth increase unexpectedly. With the population exceeding over 180 million there is 20 million users connected to internet which is 12% of its population which are much bigger then India 5% of internet users in total population. In Face book there is over 5 million Pakistani users which is 15% of Face book total users and more than half of them lies age between 18 to 24. In 2010 Flood strike in Pakistan than with the help of social media youth of Pakistan utilize social media platform by minute to minute updates in stricken area and motivate the whole population to contribute in relief efforts so there is a huge revelation and impact on social media in the youth of Pakistan. Inam (2011) Social medias impact on youth marketing: Now social media plays an important role in youth life style and companies targeting youth by social networking because it becomes culture in youth to use Face book, YouTube and LinkedIn on daily bases. Usage of Smartphone is also very common in youth to reach social networking because in universities and colleges there is a policy to limit social networking within class timing or working hours so youth now have a Smartphone to reach social websites easily by their pocket phones. In Face book and LinkedIn companies develop pages and put advertisement on it and it has options of like and comment which gives them insight of youth liking and disliking and they collaborating each others as a result of that companies create huge brand image even before its product launch. Blogging is also very effective social media tool to target youth in which companies create discussion section in order to get opinions about brands and services and platform become the source of research, marketing stra tegies and development. Misa (2011) RESEARCHERS THOUGHTS Social media websites like Facebook, Twitter, LinkedIn come with unbelievable techniques to communicate with family, colleges, friends and also market your product in that effective manner that the users of that sites can like your product. All the previous researches that have been done on social media as an effective medium to target the youth has come on that conclusions that social media can be a very handful tool for the companies to market their product. Murdough (2009) have positively agreed on the potential of social media but ike any other marketing tool it is difficult to gauge the kind of impact that it lays on the masses. Through many research surveys the results that came out that identifies that many young peoples age group (18-25) are the more users of networking sites (facebook, twitter, linkdin) then any other age group and due to that these social networking sites are experiencing dramatic world wide growth. Moreover, researchers have contented that the perceived benefit of use of social networking sites achieve network externalities in which positive feedback produces more and more users, thereby increasing its social platform (Powell 2009). Most of the researchers have agreed on Facebook as its statistics indicates that its members are swiftly increasing day by day because its provides a new method of communicating employing computers as a collaborative tool to accelerate group formation and escalate group scope and influence allowing users to present themselves, connect to a social network, and develop and maintain relationship with others. Facebook is being widely used all over the world as it stats tells as compare to the other social networking sites so many researches are giving positive comments about Facebook. As the social media marketing is increasing day by day as many researches have identified in their research so the companies are likely to be taking social media component for their product promotion and marketing very seriously because enhanced engagement in social media has features such as increased speed with which information can be gathered and transmitted, greater volume of information that is easily accessible, more flexibility in how and when information is accessed and much great opportunity to interact with others I a range of context using text, audio or video. However in my opinion social media have has altered the media marketing paradigm by defining the new set of relationships between young people and organizations in which marketing and organizations have become pervasive, creating new hybrid forms that blend communications, content and commerce. Common Theories: Well there are most of the things that are common in every previous research that has been done on social media marketing as an effective medium to target the youth. As social media being a very popular medium among the youth so it has an influence on the purchasing decision. In todays digital-focused marketing environment, the internet as a communication and transaction channel adds two more inputs and influencers of buying behavior to the model. The first one is online marketing mix, which basically represents the controllable online experiences provided by the corporate. The second one is the social media experiences which are by and large beyond the marketers control. In my opinion the social media has a very good impact on the purchasing decision of the users because due to various techniques that many companies are using to promote their product on social media can attract users and they like d that product and ultimately buy it. Various researches have established framework s for social issues that have been discussed by most of the researches in their respective research. Social issues like In (health, education, environment, politics, safetyà ¢Ã¢â€š ¬Ã‚ ¦..e.t.c). Many researchers have described in their social marketing campaigns however, the model of communication for social change describes this interactive process best where by a social change in a community improves the health and welfare of all its members, driven by dialogue and collective action. Current scenario: According to the researchers Pakistan is a developing nation where digital networked technologies and new media platforms are just emerging (Yusuf 2008). Although many concluded that that availability of digital technologies and social media platforms facilitates democratic practices and participatory behavior, whether this is equally true for developing countries like Pakistan, is debatable. Most of the researches agues that the ability to use digital technologies and new media meaningfully, impacts participatory behavior and civic action, which is often overcome through the combined use of different technologies and concludes that new media platforms are increasingly effective as tools for community organizing and information dissemination. According to the different stats Pakistan has quit significant numbers of the users of social media that have an active account on different social networking site so they can be targeted through that medium. Our study is based on the topic social media as an effective medium to target the youth of Karachi as Pakistan has quit significant of users on social networking sites and especially Karachi has been amoung the largest city in Pakistan and majority of users resides in Karachi according to the study more then half of the users lie between the age group of 18-24 can be targeted through social media and most of the companies are now working on that. In many previous researches most of the researchers used Exploratory research approach because this is an develop theory we just have to identified whether it is effective or not we just have to testify that so exploratory approach can be used and in my opinion it us the correct approach that is being used. Qualitative methodology being used commonly in previous researches. This is survey research so the Questionnaire being used as an instrument to collect the data because in this type of study you have to gather the thoughts of different users who use the social media network sites so in my opinion this is the best instrument for collecting the data because on the basis of the users opinions you can improve your promoting techniques to promote your product on social media. Conclusion: Analysis of the previous researches and related articles have indicates that social media is a very important tool for networking among youngsters. As they are using these websites and their numbers are increasing day by day. In Pakistan the users are also increasing day by day and these are the good signs for the company who are working in Pakistan. These websites are helping the users to build their professional contacts and provides the users with various networking applications that make them hooked on to these social media websites. There is also an increasing trend among youngsters to buy products online through these websites so thats makes marketers to realized the importance of social media website as an essential component of integrated marketing communications. So many companies are driving different research methods to target the youth effectively on social media. Promotion on social media can actually encourage constant interaction with the customers, gaining an insight on their like and preferences and problems associated with the products. So through analysis of all the previous evidence it assures that social media marketing is an effective tool to target the youth.

An Analysis of Charlotte Brontes Jane Eyre Essays -- Charlotte Bronte

An Analysis of Charlotte Bronte's Jane Eyre Charlotte Bronte's Jane Eyre is presented in the Victorian Period of England. It is a novel which tells the story of a child's maturation into adulthood. Jane's developing personality has been shaped by her rough childhood. She has been influenced by many people and experiences. As a woman of her time, Jane has had to deal with the strain of physical appearance. This has a great effect on her mental thinking and decision making. Jane Eyre's cognitive and physical attributes have been affected by her environment throughout her life. Jane Eyre was born an orphan and raised under the hands of a heartless Aunt. Aunt Reed stressed to Jane that she was privileged to live so well without any parents. At a young age, she has to discover the hardships of life. Jane's cousin, John Reed, emphasizes to her "you are a dependent, you have no money, your father left you none, and you ought to beg" (17). With this in mind, Jane Eyre must continue through her early years in life depending on no one but herself. Jane is a wicked child according to Mrs. Reed and Mr. Brocklehurst, the master of a boarding school. She is admitted into Lowood School for orphans; under the orders of her master, she must stand on a stool for a day to release her sin. Jane's isolation and strict punishment is a result of her rebellious attitude toward adults. Helen Burns is Jane's companion who she can relate to and rely on during her hard times. When Helen becomes sick, Jane becomes angry and is determined to leave Lowood as soon as she can. Jane's eight years at Lowood resemble life in a prison. Mr. Brocklehurst's goal is to "not to accustom them to the habits of luxury and indulgence, but to render them hardy... ...rs Jane comes back to see him. She realizes that she still loves him. She longs to be loved. He is the only person that will give her a chance of a real relationship. Jane has discovered her heart. Jane makes decisions based on the outcomes. Whatever she decides, she wants passion and love to be a direct result. She only feels this with Mr. Rochester. Mrs. Reed and Mr. Brocklehurst have given Jane a restriction on life. As soon as she arrives at Thornfield, her strict life is rescued by Mr. Rochester. Rochester reveals his desire for her, and she is finally led into the world of love. She no longer has to deny herself of her emotions, but is free to express them. Jane's appearance has not prohibited her from achieving what she desires, but becomes a major part of her reasoning. Works Cited: Bronte, Charlotte. Jane Eyre. Boston: Bedford/St. Martin's, 1996.

Elie Wiesel Essay

Directions: Choose one prompt below to respond to in a 4-5 paragraph expository essay. Be sure to develop a strong thesis statement that makes an argument and topic sentences for each body paragraph. Please follow these requirements to ensure yourself of maximum points: 1. Use MLA Format, including headers 2. It is important that you take time to organize your thoughts through prewriting/shaping. Ultimately, this saves you time in the long run. (Re: organize body paragraphs first!) 3. Create a clear and argumentative thesis statement and place it at the end of your introductory paragraph. 4. Organize two body paragraphs that contain at least two quotes each; begin each paragraph with a clear and argumentative topic sentence 5. Provide a smooth lead-in for each quote which gives contextual information 6. Include parenthetical citations with page numbers after each quote.   7.Make sure your Concluding paragraph is all commentary. Prompts: 1) One of the most tragic themes in Night is Eliezer’s discovery of the way that atrocities and cruel treatment can make decent people into brutes. Does Elie himself escape this fate? Use specific events to convey your opinion. 2) Elie Wiesel won the Nobel Peace Prize in 1986 for his championing of human rights around the world. How might his advocacy for human rights have grown out of his Holocaust experiences? What are the positive lessons of the Holocaust that Wiesel hints at in Night? 3) Dehumanization is the process by which the Nazis reduced the Jews to little more than â€Å"things† which were a nuisance to them. Discuss how dehumanization occurred in Night (you can include events that occurred that dehumanized Eliezer, his father, or his fellow Jews) and how this helped Hitler achieve his ends. 4) Oftentimes in novels, authors write with a purpose to teach the reader

Kraft Foods and Corporate Social Responsibility

Global Challenges Individual Assignment: Kraft Foods and CSR. 2012 Global Challenges Table of Contents Table of Contents1 1. 0Introduction2 2. 0Application3 2. 1Kraft Foods Inc. 3 2. 2PESTEL Analysis3 2. 3SWOT Analysis5 2. 4Porters Five Forces5 2. 5Management at Kraft Foods Inc. 6 3. 0Corporate Social Responsibility6 3. 1Impact of CSR on Kraft Foods Inc6 4. 0Conclusion7 5. 0Recommendations7 6. 0References8 1. 0 Introduction Management is a term that is used and heard of every day and a role that is undertaken everywhere you go. It’s the ability to maintain and produce the best from a team or from a task, the activity of completing a task using the resources that are available and taking responsibility of the situation in hand. Even as individuals everyone participates in management in one form or another, whether it’s in a work environment or simply from the everyday running of life. In a business sense however, ‘management is the jobs within an organisation charged with running the organisation on behalf of the beneficial owner’ (Pg no 294, Martin, 2005). This report is going to examine the different principles and models of management, how it can be applied to individual companies and businesses and then go on further to examine Corporate Social Responsibility and how firms use this. ‘According to Mintzberg (1973) there are ten management roles, these are ‘Monitor, Disseminator, Spokesperson, Figurehead, Leader, Liaison, Entrepreneur, Disturbance handler, Resource allocator and Negotiator’. Mintzberg proposes that every manager’s role combines a number of roles, rather than ten individual roles. (Boddy, 2009) For example a CEO of a company could be a figurehead, a spokesperson, a leader as well as the negotiator; but he would assign the other roles to other specific managers or colleagues. Management involves a vast amount of planning as its sets out the direction of the work that needs to be done and the objectives that need to be achieved. According to Boddy (2011) ‘SMART acronym summarises criteria for assessing a set of goals’. This covers: Specific – Does the goal set specific targets? Measurable – Ensure you can measure the progress towards the attainment of the goal Attainable – Assuring the goals are challenging but reachable Rewarded- A reward is obtained for succeeding the goal Times – The time scale of which the goal is to be achieved in Boddy (2010) proposes that ‘’goals and objectives are the same’’. However in cases like this it could be argued that they are different in which the goal is the overall target or aim, and the plan which looks at what is involved to obtain this goal is made up of individual objectives at each level. A widely used management model used within virtually every company is the Competing Values Framework. ‘’It has been named as one of the fifty most important models in the history of business and has been studied and tested in organisations for more than twenty five years’’ (CVF, 2009). The model is made up of four components and each quadrant represents a different model and the roles that are played within the model; which can be seen in the diagram below in Figure 1. 1. The following section will demonstrate how the framework can be applied to individual companies. Figure 1. 1 Competing Values Framework. Source: Octogram. net (2005) 2. 0 Application 3. 1 Kraft Foods Inc. Kraft Foods Inc. is the second largest food company in the world generating annual revenue of ? 54. 4 billion. The company was founded in 1903 in Chicago, North America, where their headquarters are still based, and shares began trading on the New York Stock Exchange in 1991. They have over 126,000 employees in over 70 countries and they sell products to consumers in 170 countries. Kraft’s products are divided into five categories: snacks and cereals, beverages, cheese and dairy, grocery, and convenient meals. Popular household name brands include Philadelphia, Oreo and Cadburys, which they recently acquired in 2010 for $18. 5billion. The acquisition created the world’s largest confectioner, and confectionary now makes up for 28% of their net revenues. (Kraft Foods, 2012) In 2011 Kraft announced its intent to create two independent public companies by the end of 2012 as a strategic approach for growth; one being a high growth global snack business and the other a high margin North American grocery business. 3. 2 PESTEL Analysis ‘PESTEL analysis is a useful tool to understand the macro-environment in which Kraft Food Inc. perates and how these factors affect the company. PESTEL framework helps evaluate the risks associated with market growth or decline, and the position and direction of the company. ’ (Bender and Ward, 2008) It examines six different segments, which are: Political, Economic, Social, Technological, Environmental and Legal. Although there are many factors which fall under each of the segments of the PESTEL analysis it is important to analyse them and select the most significant factors which have the greatest effect on the company. POLITICAL Kraft Foods Inc. s subject to various federal and state laws in the U. S relating to the protection of the environment. They also have manufacturing facilities in 70 countries and consumers in 170 countries which subjects them to individual environmental laws, health and hygiene regulations in every country which they operate. ECONOMIC As Kraft operates in 170 different countries, currency fluctuations and unfavourable exchange rates can put pressure on the company’s earnings, particularly with the current Eurozone crisis. ‘Increased unemployment in the U. S and other countries will lead consumers to cut spending on premium quality products’ such as those made by Kraft Foods Inc. (Bloomberg,2010) SOCIAL Diet patterns are rapidly changing in emerging economies like Brazil, China and India. The people in these countries are spending more on packaged food and this social drift has provided companies like Kraft to look towards emerging markets to increase revenues. (Yahoo Finance, 2010) Consumers are also getting increasingly aware about health implications of food which can cause obesity. ‘Federal Trade Commission reported that child obesity in the U. S has quadrupled in the last four decades’ (RWJF, 2008). Food and Beverage companies need to respond to these changes to maintain its market share and profits. TECHNOLOGICAL ‘Kraft is investing heavily in new technology to reduce carbon dioxide emission and protect the environment. They have adopted a policy where there is increased use of rail and barge transport instead of using trucks. ’ (Kraft Foods, 2010) ENVIRONMENTAL There is increased pressure from governments and the general public about the way companies operate and their effect on the environment. ‘In 2008 Kraft Foods Inc. ame under pressure when Rainforest Action Network asked companies such as Kraft Foods Inc. to stop buying palm oil from Indonesia to prevent deforestation. ’ (CNN, 2008) LEGAL Kraft operates in a highly regulated environment with a constantly evolving legal and regulatory framework around the world; particularly when selling products for human consumption involves inheren t risks such as contamination. ‘Cadbury, now owned by Kraft Foods Inc. had to recall 11 chocolate types in China in 2008 when at least 50,000 babies fell ill and 4 died by milk tainted with an industrial chemical. ’ (BBC, 2008) 3. SWOT Analysis Another approach that companies implement is the SWOT analysis. ‘’The core of this approach is a simple and eminently reasonable strategy that is concerned with identifying opportunities in the enterprises external environment’’ (Pg No 721, Linstead, Fulop & Lilley, 2009). This analysis examines the strengths and weaknesses internal to the company and then the external opportunities and threats. In Kraft Foods Inc. case the strengths that can be identified are that they are the world’s second largest food company and they have strong brand equity with over 100 years heritage. However their weaknesses are that the Cadburys acquisition resulted in added debt pressure and they are subject to cut throat competition from rivals such as Nestle. From the external point of view an opportunity for the company is that they could centre new products in the health related market such as introducing low fat or organic products. But on the other hand a threat for Kraft is that the Cadburys acquisition resulted in a lot of protests and bad media from the British which resulted in a drop of profit margins. 3. 4 Porters Five Forces Porter’s five forces is an analysis framework that identifies the competitiveness intensity and the five forces most relevant to the profitability of the company. ‘According to Porter (1980a) the ability to earn an acceptable return depends on five forces – the ability of new competitors to enter the industry, the threat of substitute products, the bargaining power of buyers, the bargaining power of suppliers and the rivalry amongst existing customers’ (Boddy, 2008, Pg No 93). This framework is demonstrated in the diagram below in Figure 2. 1. Figure 2. Porters Five Forces. Source: Wikepedia When looking at the bargaining power of suppliers with Kraft Food Inc. suppliers do not hold much power to enforce the company to extract their profits due to the competitive nature of the industry. Buyers however have an opportunity to extract firm profits as demand changes over the period of time. Due to intense competition in the market, there is a low possibility fo r new entrants to capture the market, and the threat of substitute products is medium as Kraft Foods Inc. hold such a large market share in the industry. Finally competitors such as Nestle and Kellogg’s are spending enormous sums of money for the promotion and advertising of their brands yet Kraft Foods Inc. is still the second largest in the world. 3. 5 Management at Kraft Foods Inc. As previously mentioned in the introduction, every business’s management model can be applied to the Current Values Framework. When analysing Kraft’s business strategy and management it is evident that their current dominant model is the Rational Goal Model. This model focuses towards maximisation of output and making a profit. Of course, the vast majority of companies would be dominantly working from this model as every company needs to make a profit in order to survive; although successful models of management relate to all four of the segments. ‘’The basic assumption of the Rational Goal Model is that clear direction leads to productive outcomes. There is a continuing emphasis on processes such as goal clarification, rational analysis, and action taking. All decisions are driven by consideration of the bottom line†. (Taylor, 1911) Kraft Foods Inc. hows elements of dominantly using this model from their hostile acquisition of Cadburys and with their intent to create two independent public companies as a strategic approach for growth. 3. 0 Corporate Social Responsibility ‘’Corporate Social Responsibility is the business contribution to sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the wa y it operates – maximising the benefits and minimising the downsides. ’’ (CSR, 2009) 4. 6 Impact of CSR on Kraft Foods Inc Kraft Foods Inc. as thrown into the media in 2010 with their hostile acquisition of Cadbury’s. Cadbury’s unions opposed to the take-over in fear that there would be big job cuts, and UK politicians even weighed in voicing their concerns. ‘Following the acquisition five senior executives of Cadburys quit and only 30% of the leadership positions were made available to Cadburys staff. ’ (FT, 2010). By the end of the acquisition over four hundred jobs had been cut by Kraft, this was deemed as an extremely bad case of CSR, particularly in the social aspect; and the company have been portrayed negatively in the media ever since. However, it is not all negative when it comes to Kraft’s CSR. ‘Over the past 25 years they have donated more than $770 million in cash and food to those suffering from hunger and malnutrition. Kraft Foods ranked 23rd in the 2011 Corporate Social Responsibility Index and were recently awarded the Gold Award for Environmental Excellence at the 4th Global CSR Awards 2012. ’   (Kraft, 2012) They work with non-profit organizations such as Feeding America in the U. S. and Save the Children in Southeast Asia as well as helping develop healthy lifestyles programs for children in the U. S. , Russia and many other places. 4. 0 Conclusion In conclusion the above shows us how the management theory helps us to analyse an organisation, and we can see how Kraft Foods Inc. operates successfully using the Rational Goal Model. They do however operate in a highly competitive food sector, where margins are diminishing, and they have to face tough competition from branded food as we ll as generic food manufacturers, particularly in this economic slowdown. Although the company does partake in a lot of CSR activities, a bad image always remains with customers for a lot longer than a positive one, and they still have a negative image portrayed on themselves from the hostile takeover of Cadburys. 5. 0 Recommendation Kraft Foods Inc. could benefit from repositioning their brand image in the markets to communicate with customers to remove the negative thinking from their minds which arose after Cadburys acquisition. They should also consider moving towards the Human Relations model in the CVF which emphasises commitment, cohesion, and morale. The key values are participation, conflict resolution, and consensus building. In this model the organisation takes on a team-oriented climate in which decision making is characterised by deep involvement. ’ (Quinn, 1988) This would be beneficial in gaining trust and respect from the employees after all the conflict and job losses that arose from the acquisition of Cadburys. Another option for t he company, as mentioned before in the SWOT analysis, is the expansion into new and developing markets which will aid the company in earning more profits to meet their debt requirements. With the consumer market becoming more health and environmentally conscious, organic and reduced fat content products could be a niche in the market for a confectioner such as themselves. 6. 0 References BBC (2008). Melamine found in Cadbury goods. September 2008. Available: www. bbc. co. uk Accessed 12 May 2012   Bender, R. and Ward, K. (2008). Corporate financial strategy. 3rd Ed. London: Macmillan p. 52-55. Bloomberg, Homan, T. R. (2010). U. S. Employers Add Fewer Jobs Than Forecast. December 2010. Available: www. Bloomberg. om Accessed 24 April 2012. Boddy, D (2011). Management, An Introduction. 5th ed. Essex: Pearson. CNN, Gunther, M (2008). Eco-police find new targets. August 2008. Available: www. money. cnn. com. Accessed 23 May 2012. CSR. gov. uk (2009). Available: http://webarchive. nationalarchives. gov. uk/+/http://www. berr. gov. uk/whatwedo/sectors/sustainability/corp-responsibility/page45192. html/ Accessed 22 May 2012. CVF. (2009). Competing Values Framework: An Intr oduction. Available: http://competingvalues. com/competingvalues. om/wp-content/uploads/2009/07/The-Competing-Values-Framework-An-Introduction. pdf Last accessed 12 May 2012. FT. Elizabeth Rigby. (2010). Kraft hit by exodus of Cadbury executives. Available: http://www. ft. com/cms/s/0/1dad970a-69c1-11df-8432-00144feab49a. html#axzz1viuO14PA. Last accessed 18 May 2012. Kraft Foods, About us (2012) Available: http://www. kraftfoodscompany. com/About/who-we-are/index. aspx Last accessed 28 April 2012 Kraft Foods CSR (2012) Community Involvement Available: http://www. kraftfoodscompany. om/About/community-involvement/community-involvement. aspx Accessed 22 May 2012. Kraft Foods, Document Sheet (2011) Available: http://www. kraftfoodscompany. com/SiteCollectionDocuments/pdf/kraft_foods_fact_sheet. pdf Last accessed 20 May 2012 Kraft Food Q1 Financial Figures – http://phx. corporate-ir. net/phoenix. zhtml? c=129070&p=irol-EventDetails&EventId=4756026 Linstead, S, Fulop, L and Lille y, S. (2009). Management & Organization. 2nd ed. London: Palgrave McMillan. Pg No 721. Martin, J (2005). Organizational Behaviour and Management. London: Thomson Learning. Octogram. (2005). CVF Framework. Available: http://www. octogram. net/quinn-model Last accessed 6 May 2012. Porters Five Forces, Wikepedia. Available: http://en. wikipedia. org/wiki/Porter_five_forces_analysis Accessed 22 May 2012. Robert Wood Johnson Foundation (2008). Food and Beverage Marketing to Children and Adolescents: What Changes are Needed to Promote Healthy Eating Habits? October 2008. Available: www. rwjf. org Accessed 22 May 2012 Taylor,